These are a few common aspects of movie posters that I have noticed:
- Title
- Typography (Font & Style of the writing)
- Cast Information
- Slogan/ Tagline
- Endorsements from film reviewers (Empire, Total Film, etc)
- Name of Director/Producer and any other popular films created by them mentioned
- Billing Block/ Copyright
- Pictures
- Memorable – Like a good logo design a poster should be something that you remember
- Striking – It often helps to add a key point that catches the viewers eye and pulls them in and it also helps that it is a unique design
- Concise – The poster should communicate the message clearly with good typography
- Intrigue – As mentioned previously this double take approach does wonders
- Informative – Is important to get the key details across like the title, date and possibly the actors. Along with making sure this information is laid out ordered and logical
- Space – Use space to your advantage make sure the layout is memorable
- Audience – Make sure the audience is clearly targeted in the poster
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