Advertising Campaign – Cinebar: Change of Slogan and Script

After some careful consideration my group working on this advertising campaign we have chosen to change the script and aim the product more specifically at the chosen target group, cinema goers. By taking out the shots numbered as 23, 24 and 25 from the storyboard and changing the script from:

To simply be:

YOUNG GIRL

Mmmmm. 

Pans down to the MYSTERIOUS FIGURE.

MYSTERIOUS FIGURE

Pick up a bar today!

CUT

Black background with the chocolate bar wrapper is displayed, “Head to you retail counter now for your cinebar” written on the background.

VOICE-OVER

The bar for the cinemaaaa!

CUT TO BLACK

'The bar for the cinema' is the new slogan my team feels that this is a much more direct slogan to use.