Friday, 20 April 2012

Elevate - Evaluation: How effective is the combination of your main product and ancillary texts?

Evaluation Question 2


How effective is the combination of your main product and ancillary texts?


For this question I demonstrated my skills in creating a commentary.



Here is a transcription of my commentary:

1.       Camera Work
Hi, my name is Keefer Bishop and I am here to talk to you about my A2 film trailer, ‘Elevate’. I used a Canon 7D to film and an Audio Technica ATR55 Telemike to record sound.
First I am going to talk about my camera work. I thought a lot about the framing of each shot and as you can see in this shot of the first character running from the bank, I really wanted to keep the space in the environment open. This is to display the character as free, but the further we get into the trailer the less space is in each shot showing how the characters have become trapped.
When I pan over two more characters in the lift I wanted to keep those shots flowing together well, but in the full film these shots will be used as a montage of when time is passing.
The reflection in this shot of Cally Quigley breaking down crying is a great example of the environment, how things are distorted in the lift… things aren’t as they seem.
Most of my shots are close ups or medium this tries to give a claustrophobic feel to the footage in the lift. I wanted the pace of my trailer to stay slow like the style of old horror genre films. Examples of this would be the trailer of Ridley Scott’s Alien http://www.imdb.com/video/screenplay/vi536516633/ or John Carpenter’s The Thing http://www.reelz.com/movie/170098/the-thing/. Both show in links here.

2.        Post Production
In this section of the video I will talk about the editing and post production of my trailer.
In a trailer you have to create a narrative from different sections of a film, storyboarding was the first step. This helps me choose which clips to use. The first few cuts I created for this trailer were okay but the narrative wasn’t a strong part of the trailer. So once a screening had taken place I knew what to change. I added a few extra clips like this one.
*Cut to the new clips*
But the biggest changes for this trailer would be the voiceover’s I added. I think that these have made the trailer feel more professional and helped the overall effect on the audience to make them become interested in the film.
In each of the shots I have increased the contrast and the black’s in each of the shots making each shot look similar, give a distinct style throughout. Most of the transitions used are fading in/out leading each clip into the next; I found this to be the most effective way to link the different sections of the film together.
The music I used really helps to capture the style of the trailer, giving it a dark and ominous vibe to the audience. The music builds up throughout the trailer but then during certain clips there are sound clips that don’t fit with the rest of the score. This gave a edgier dark theme throughout.


3.       Talk about the poster
With the poster I wanted to keep it simple and use one photograph, to further the independent style. I decided to create two separate posters focus on the characters played by Max Hill and Cally Quigley. To edit these I used the program Adobe Photoshop CS5.
*SHOW ORIGINAL PHOTOGRAPHS*
These are the original photographs. To start my poster I edited the photograph in a similar way to the trailer, increasing the blacks and giving a higher contrast, creating a connection which hopefully makes people think about the film more when they see the certain style of image. I didn’t like the image as a whole so I decided to crop them down, I decided to use two different sizes.
*SHOW CROPPED*
I decided the photograph which cropped in closer on the characters worked better for how I wanted to portray my film, which is very character based. After these changes I felt my photograph linked well to my trailer. I finally added the text and I used the same font and style as the text in my trailer. This gives all the products a universal style.
These are my final posters.
*SHOW FINAL PHOTOGRAPHS*


4.        Talk about the magazine cover
When creating my magazine cover, I thought a lot about the type of film I was making and which magazine would work well with this film. I decided a magazine style similar to sight and sound would be suitable. Here is a cover of Sight and Sound magazine
*I would show ‘Sight and Sound’ cover*
In this covers they try and keep it simple using just one photo of the director or actor. When making the cover I decided to focus on an actor for my cover. If you enter this link http://a2mediastudiesblog-keeferbishop.blogspot.co.uk/2011/11/elevate-magazine-computer-logo-designs.html
It will take you to planning of my font styles and reasons behind it. Here are the covers of my magazine.
*Show the covers of my magazine*
The design is simple I have used a high quality image of my cast member. The white boarder adds to the style of the magazine in the future issues It will be white unless there is a special issue. The link between my magazine cover and my trailer is the use of the actor Max Hill. I think all my media products for this project have worked well together.



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