What have I learned from audience feedback?
I screened my film trailer in an audience of 22 people and constructed a questionnaire for the audience to answer. The results are below:
I screened my film trailer in an audience of 22 people and constructed a questionnaire for the audience to answer. The results are below:
1.
Do you think this is a successful thriller
trailer?
§ Kind
of
§ Yeah,
but I don’t understand the plot entirely
§ I
perhaps wouldn’t identify this as thriller
§ Yes
§ No,
isn’t really scary or thrillery
§ Not
a thriller
§ No
§ Yes,
although it was a bit confusing
§ Yes
§ Yes
§ Quite
slow pace for thriller
§ Yes
§ Yes
§ Yes
§ No,
it didn’t build enough tension
§ Yes
§ Possibly
§ Yes
§ It
didn’t look that much like a thriller to me
§ Yeah
§ Yes
§ Indeed!
2.
What do you think worked well?
§ The
camera shots
§ Camera
shots, diagetic music, music, last line was very effective
§ I
feel the last line was very effective
§ Editing,
music, camera work
§ The
camera shots
§ Camera
shots
§ Camera
shots
§ The
editing
§ Music,
acting and camera work
§ Good
camera work, macro shots
§ Good
camerawork – shots
§ Different
stories of the characters
§ Music
§ The
lift scene
§ The
beginning was good, with the sirens
§ The
beginning – when he’s running from the police
§ The
camera angles
§ Camera
placement, especially the close-ups
§ All
the shots were really good
§ Camera
shots – toned composition, especially with the character reflecting in elevator
§ Shots
in the lift
§ The
first shot ruled
3.
How would you improve this trailer?
§ I
didn’t understand the beginning
§ The
plot was a tiny bit confusing
§ Not
have it flash back and forth to the elevator
§ Maybe
more into the other two character; different font!
§ Plot
§ More
interesting/scary
§ Plot
§ The
plot was confusing
§ Show
a clearer idea of storyline
§ Explain
how characters got into the elevator more
§ Faster
edits, less time on production title at beginning
§ More
emotion in dialogue
§ Make
the narrative a bit clearer
§ Explain
story
§ Make
it obvious how all the characters are related
§ What
happens in the elevator?
§ Give
more of an idea of what’s happening
§ Show
more narrative and get rid of the white noise. Muffle microphone?
§ Make
the speech louder
§ White-noise.
Edit it out! (From camera recording)
§ A
bit more storyline
§ Watch
it in HD
4.
Does it give enough of the story away to the
audience or too much, too little?
§ Bit
too much, but leaves you wondering what happens next
§
§ Too
little I feel
§ Too
little
§ Too
little
§ Why
is there a guy running at the start?
§ Too
little
§ Was
a good amount
§ Too
little
§ Too
little
§ Too
little – Don’t understand Chris’ part
§ Perfect
§ Too
little
§ Too
little
§ Too
little, it doesn’t make much sense from the beginning to the lift bit
§ Too
little
§ Too
little
§ Too
little
§ It
shows the whole storyline well
§ Perfect
§ Too
little
§ Too
little, if anything
5.
What else would you add to the trailer for the
narrative to be clearer?
§ Maybe
each of the character have a story before entering the lift
§
§ I
would make it have a voice over
§ More
shots of what happens in the lift
§
§
§
§ Not
sure
§
§ How
the first character becomes trapped inside lift with others
§ Nothing
§ A
reason to be stuck in a lift
§ Extra
detail on the character that was running
§ Speech
§ Show
the lift stopping/ breaking
§ More
shots that hint at what happens in the elevator
§ A
voice over?
§ More
lift scene, less stealing
§ More
...on Cally’s and Max’s side
§ Any
other character relationships?
§ A
reasoning behind getting stuck
§ The
other peoples stories perhaps
6. Do
you think the sound works well to create atmosphere?
§ Yes
§ Yes,
fitted well very effective
§ I
was very effective
§ Yes,
very much so
§ Yes
§ Yes
§ Yes
§ Yes
§ Yes,
very well
§ Yes,
it is eerie and slow
§ Yes
– combined with voiceover
§ Yes
§ Yes
§ Yes
§ Yes
§ Yes
but doesn’t increase tension much
§ Yes
§ Yes
§ Sound
is good
§ Very
§ Yes
§ Very
Well
7.
Does the composition/framing of each shot work
well for this genre?
§ Yes
§ Yes
§ It
does work very well
§ Yes!
It’s great
§ Yes
§ Yes
§ Yes
§ Yes
§ Definitely
§ Yes,
doesn’t give too much away, variety of shots
§ First
shots good with Chris. Good framing
§ Yes
§ Yes
§ Yes
§ Yes
§ Yes
§ Yes
§ Yes
very
§ Yes,
some shots are really well done
§ Yes
§ Yes
§ Very
much so!
8.
Do you want to see this film from the trailer
and why?
§ No
§ Yes,
to understand what is actually happening, however I know parts of it
§ I
would
§ Yes,
because it looks good and it’s directed by Keefer!
§ No,
just looks like 2 hours of people in a lift
§ No
§ No
§ Yes
to know what happens
§ Yes,
to see what happens next and if they manage to get out
§ Yes,
to see what happens
§ Yes,
find out more what it’s about
§ Yes
§ Yes
§ Yes
§ No
§ Yes
to see what happens
§ Difficult
to say
§ Yes,
to see what happens
§ Yes,
looks good
§ Yes
– see what happens!
§ Yes
§ Yes
§ No,
as I don’t understand who is the main character
§ Yes,
looks mysterious and really well thought
J
§ It
does
§ Yes,
love the cover
§ No,
just a picture of him
§ No
§ No
§ Yes!
§ Sort
of
§ Quite,
character could be pictured inside lift
§ Only
shows one character – could have seen all 3? Didn’t seem like Max was main
§ Yes
§ Yes
§ Yes
§ Yes
§ Yes
but who is the main character – one shown at the beginning of the trailer or
one on the magazine cover
§ Yes
§ Yes
§ It
works well
§ Not
particularly – doesn’t connote much
§ Yes
§ Yes,
a very evocative image
Most of the responses seemed mixed half said positive things
and the others were negative but I am focusing more on the negative responses
for this evaluation. From these I can see where I went wrong and make changes
to my trailer. Before making changes to the trailer I viewed the responses from
Youtube, after posting it on social networking sites like Facebook, Twitter and
Tumblr. The screen prints below are their responses.
The views and comments are really encouraging from this but
didn’t make much difference to how I was going to change it, so I went back to
the questionnaire responses when making the changes to my trailer. The two main
points I decided to change were the font of the title cards and the narrative.
I didn’t really change the narrative but I tried to make it clearing from the
start of the trailer, I did this by adding new title cards and adding another
scene. This final cut of my trailer is the last post on this blog.
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