Advertising Campaign - Cinebar: Storyboard

Advertising Campaign - Cinebar: Shot List

1. Establishing Shot
2. Medium Shot
3. Close-up/ Canted
4. Medium Shot
5. Close-up
6. Extreme Close-up
7. Close-up
8. Extreme Close-up
9. Canted
10. Close-up
11. Close-up
12. Medium
13. Long Shot
14. Long Shot
15. Long Shot
16. Close-up
17. Long Shot
18. Reaction Shot/ Close-up
19. Long
20. -
21. Medium Close-up
22. Close-up
23. Long Shot
24. Two Shot
25. Close-up
26. Close-up
27. Product Shot

Advertising Campaign - Cinebar: Brief Knowledge of Advertisements

What I know about adverts:

• They tend to be 30 seconds long.
• Have to get a clear message across quick, one exception is the Cadbury's chocolate advert, who's method of adverts were to show nothing about chocolate but instead a gorilla drumming. This is one of the most popular adverts ever and will always be remembered as the Cadbury's adverts. This also breaks the 30 second typical advertisement time, lasting for a total of 1 Minute 30 Seconds.

• Most memorable adverts (the aim is to be memorable) are the ones that use humour successfully.
• Quite a few (Cadbury's) use older songs to catch a wider audience.
• Voiceovers can be used successfully.
• Use of celebrities will helps sell the product, making the audience think "Ryan Reynolds uses this product, if I use it I might be like him".

These are a few of my favourite adverts at the moment:

Advertising Campaign - Cinebar: Script

This is my first attempt at writing a script, ever. I thought I should give it some practice, I've found the ideas to flow successfully but when coming to the layout of the document this was the challenging factor.

Advertising Campaign - Cinebar: Treatment

Plot

A girl aged around 10 or 11 buys a chocolate bar from a newsagent but then has it stolen from her. Meaning the girl wants the chocolate bar so much so ends up putting the robber in an arm lock on the ground, retrieving the chocolate bar from him.

Setting

The setting of this advertisement will be in a newsagent, on a street outside of the newsagents, in a home and in a cinema.

Characters

Characters in this advert will be the girl (who buys the chocolate bar), the robber (who steals the chocolate bar), a family which will consist of a father, a mother, daughter (aged 16) and son (aged 17) (in a home setting) and two friends (aged 21) (cinema).

Sound

Sound in this advert will be used to create a false sense of a film trailer misleading the audience, helping them remember this advert. The sound used in this will be traffic and fast paced sounds to create a typical action feeling film.

SFX

None.

Advertising Campaign - Cinebar: Names and Slogans

I have been thinking of names and slogans for my chocolate bar.

The names that I have are:

• Projectors
• Wrappers
• Earth Bars
• 3D Bars
• 3D Chocolate
• Cinebar

I have decided to use Cinebar as with the target audience being cinema goers that would be the most appropriate.

I have also thought up loads of slogans. I have decided to do some market research by explaining to 10 people at the cinema about my task to decide the best slogan for the product I will be making. I have also asked for any further suggestions. After this stage I asked a further 20 people for just preferences out of all of the original ideas and suggestions.

These are the slogans and results:

• Open for all events
• Reeling right to you
• Cinebars coming to a foyer near you
• In cinebars now
• The bar for the cinema
• Enjoy the best films with the best chocolate
• Lighter you are, when you have a cinebar
• Cooler you are when you have a cinebar
• Better than mars are Cinebars
• A bar for every genre

Slogans	Tally	Number
Open for all events		0
Reeling right to you	III	3
Cinebars coming to a foyer near you	II	2
In cinebars now	I	1
The bar for the cinema	II	2
Enjoy the best films with the best chocolate	I	1
Brighter you are, when you have a Cinebarrr	III	3
Cooler you are when you have a Cinebar	II	2
Better than mars are Cinebars		0
A bar for every genre	IIIIII	5

From these results I have found that “A bar for every genre” is the most popular slogan from my study.

Name: Cinebar
Slogan: A bar for every genre

Advertising Campaign - Cinebar: Introduction

I have been given another mini project to create an advertising campaign to improve my skills and brainstorming style to developing ideas. I have to choose out of four choices of audience grouping and four products.

Audience Group

1. “Yummy Mummies”
2. Football Fans
3. Business People
4. Cinema Goers

Products

1. Trainers
2. Perfume
3. Water
4. Chocolate/Snack bar

Audience Research

“Yummy Mummies”

Interests: Themselves/Kids appearance, health, reputation.

Priorities: Looking good, their children, cost, fashion and what other own.

Finance: Choice before cost (as far as possible).

Age Group: 20-40s

Aspirations: To be attractive as possible.

Role Models: Davina McCall, Katie Price, Nigella Lawson or Louise Renapp.

Football Fans

Interests: Football (sports), booze, babes, boobs, food and older in family.

Priorities: Sports, specific team, social times, money for social/sport.

Finance: Social times, money for social/sport.

Age Group: 15 – 25 as younger age groups, 26+ older age group (fathers).

Aspirations: Winning, being the best, sharing glory and having the best equipment (team shirts).

Role Models: Football manger or a specific player.

Business People

Interests: Success, money, gadgets, healthy.

Priorities: Reputation and appearance (Physical and professional).

Finance: Economy/ good valued products, latest technology.

Age Group: 20-60, but 30-50 at peak.

Aspirations: Successful, to be the best, security, the future, ahead of the competition.

Role Models: Lord Sugar, Branson, Steve Jobs, Bill Gates, Mark Zuckerberg.

Cinema Goers

Interests: Films, family and friends, actors, arts, culture, specific genres, technology and convince food.

Priorities: Family, watching the latest releases.

Finance: Enough for films and newest technologies.

Age Group: All kinds, couples, family, friends.

Aspirations: To be like their favourite actors, characters, to be a film critic and to work in the industry.

Role Models: Actors, directors, producers, writers.

Out of these choices I have decided to target my product, chocolate/snack bars to cinema goers. Now that I have a starting point I will start the pre-production stage, this involves:

• plan for different stages of my campaign
• more detailed audience research for cinema goers
• development of a brand name and slogan for my product
• product design (logo, packaging)
• treatment to describe the advert (what is happening in it)
• script
• storyboard
• different editing stages
• final advertisement

Advertising Campaign – Cinebar: Plan

My work schedule:

26^th June - Brief Audience Research

27^th June - Script

27^th June - Treatment

27^th June - Name and Slogan

30^th June - Shot List

30^th June - Storyboard

1^st July – Location Shots

4^th July – Casting Shots and Further Information

8^th July - Wrapper Design and Product Logo

15^th July - Filming
16^th - 21^st  July - Editing

22^nd July - Final Cut 

Poster - Five Stories: Final Poster

This idea is different to the sketches I drew. The reason for this is the poster wasn't having the impact I thought it would from the photographs I was taking. While on the shoot I had to come up with another idea, fast. This poster is showing the main character doubled in a reflection styled poster, relating to the narrative of the film.

Poster - Five Stories: Original Photographs

This post includes the original photographs from the photoshoot for this poster project, from previously today.

Poster - Five Stories: Sketches

Poster - Five Stories: Annotated Posters

Johnny English Reborn - Mainstream Film

The Guard - Independent Film

Beautiful Lies - Independent Film

Poster - Five Stories: Plan of Production

• Movie Poster Essentials - 27th June
• Drawn sketches of my poster ideas - 28th June
• Photographs will be taken - 29th June
• Original Photographs - 29th June
• Editing Stages - Print Screens - 3rd July
• Final Poster - 5th July

Poster - Five Stories: Introduction

Another preliminary exercise has been presentated, this one needing a team of 3 to create a poster for an idea. We were shown how poster were put together using a number of different images, using Photoshop, the examples were taken from a film called April Showers (2009). These are the different photo's and stages of creating the poster:

When creating these posters we were given guidelines to base the ideas around, these were the four choices:

1. A High School Movie
2. Psychological Thriller
3. Horror
4. Or to choose an older film poster and create a modern version.

With these options to choose from, I feel that Psychological Thriller will be an interesting choice. 

Sandman Trailer: Final Result

We have been given the task to edit clips from the stop-motion animated film The Sandman (1991) as a fast editing exercise to create a 30 second advert for the film. This is the final result. (Edited with iMovie)

This project was started and completed on the 20th of June 2011 but to keep projects separate I have posted at a later date.

Dark Times at Rockwell Academy: Final Cut

The editing process is now finished. After feedback I have edited the final few issues with the video, I have taken the sound out of the whole piece as it ruined the continuity of the video. I have uploaded the video onto YouTube and here it is.

Credits

Adam Catlin: James Cann and co-director.

Lewis Pritchard: Murderer, cameraman.

Keefer Bishop: Cameraman, editor, director.

This experimental project has taught me to think about my framing and composition of a shot in further detail, as well as the angles and types of shots used. Psycho was my main inspiration for this project, the way in which the camera jumps around the victim while showing the murderer every few shots, this clip focused a great deal on editing which ours did too. The shower scene in Psycho never shows the murderer which we tried not to do. Overall I am happy with the finalized project. 

Next: Advertisement Project.

Dark Times at Rockwell Academy: First Rough Cut

This is the upload of my first rough cut of Dark Times at Rockwell High.

Credits

Adam Catlin: James Cann and co-director.

Lewis Pritchard: Murderer, cameraman.

Keefer Bishop: Cameraman, editor, director.

Dark Times at Rockwell Academy: Editing update

I have been busy editing over the past few days and have put a rough cut together (no sound added).
Here is a screen grab from iMovie of some of the clips that have been cut down from 9:41 minutes to 2:23 minutes.

Rough cut to be posted soon.

Dark Times at Rockwell Academy: Audience Profiling

The filming has now been completeed on the 17th June, I am now in post production.
After some considersation I have decided to change the name of this film from "The Dark Times at Rockwell High" to "Dark Times at Rockwell Academy", it has more of an official sound to the title with a better ring to it, hopefully sticking in the audiences mind.

When planning and filming this video I have thought about who would the target audience for The Dark Times at Rockwell High would be. When choosing the topic of murder for my idea was limited to horror, mystery, thriller or black comedy. I have choosen to focus on the horror/mystery genre. This will be shown through the dark lighting, isolated themes and many questions left unanswered from my video, these are commonly portrayed in films of a horror/mystery genre.

The Dark Times at Rockwell High: Health and Safety Checks

When checking the location that is going to be filmed in today I have came to these solutions or have noticed possibilities of problems:

• There was no surfaces for any of the cast or crew to slip on.
• All loose wires will be taped down so that no one tripped over anything.
• When creating my tracking shot all the obstacles will be cleared out of the way at a safe distance of the cast, crew and the equipment.
• The chair that the actor will be sat on is stable and won't break easily.
• While choking the character of James Cann we will supply support around the actors neck so the rope or whichever method of choking didn't hurt the actor.

The Dark Times at Rockwell High: Casting Information

Name: Adam Catlin

Role: James Cann

Age: 16

Name: Lewis Pritchard

Role:  Murderer

Age: 17

Photographed by Keefer Bishop

The Dark Times at Rockwell High: Storyboard

These are the scans of my storyboard for The Dark Times at Rockwell High.

Drawn by Keefer Bishop and Edward Werrell

The Dark Times at Rockwell High: Location Shots

These images are taken of the area that The Dark Times at Rockwell High will be filmed in.

1st Shot

2nd Shot

3rd Shot

4th and 5th Shot

6th,7th,8th, 9th, 14th, 16th, 20th, 23rd and 30th Shot

10th, 11th, 12th, 13th, 15th, 17th, 18th, 19th 21st, 22nd, 24th, 25th, 26th, 27th, 28th and 29th Shot

Photographed by Keefer Bishop

The Dark Times at Rockwell High: Production Plan

15th June - Casting for the roles of James Cann and the killer will take place this day and locations shots.

16th June - Safety checks will take place in advance for filming the next day and casting shots of the actors involved in the scene will also be taken.

17th June - Filming the whole of the experimentation scene for The Dark Times at Rockwell High.

18th - 24th June - Editing process.

25th June - The Dark Times at Rockwell High will be complete and posted on this blog.

The Dark Times at Rockwell High: Plot

Hard worker James Cann has stayed behind after the end of school to continue his work. He has closed himself off in a quite location of his classroom with no one else around. The school is empty apart from a few members of the cleaning staff so who else is there with him? What do they want? Why are they there? These will all be answered in The Dark Times at Rockwell High.

This plot was written as if to be the voice-over to a trailer, similar to the style of trailer for Poltergiest (1982) 

This experimental project will be called The Dark Times at Rockwell High.

The Dark Times at Rockwell High: Introduction

In class work (today) I have been asked to watch this (extremely) famous clip from Alfred Hitchcock's Psycho (1960) staring Anthony Perkins and Janet Leigh. This clip was used to help think about different ways I could experiment with camera techniques and angles, as it's full of about 40 different camera shots in the space of 3 minutes.
The task was then given out. To create a similar style of video to the Psycho clip from one of the four starting points:

1. Setting a meal out on a table
2. A fight scene
3. Stealing a car
4. Murder

Out of the four choices I have decided to work with the idea of murder for my short experiment. At the moment I am in the process of finalizing the story-line and draft the storyboard, like the shower scene in Psycho I will be using a large amount of camera shots and skills, at the moment I have long shots, medium shots, close-ups, extreme close ups, tracking and all of these using a number of different angles. 

The next few posts will consist of the story-line, storyboards and other shot planning, casting information, planning of filming and editing, then finally the end result with the personal deadline of 27th June 2011 (2 weeks).