Monday, 27 June 2011

Advertising Campaign - Cinebar: Treatment

Plot
A girl aged around 10 or 11 buys a chocolate bar from a newsagent but then has it stolen from her. Meaning the girl wants the chocolate bar so much so ends up putting the robber in an arm lock on the ground, retrieving the chocolate bar from him.
Setting
The setting of this advertisement will be in a newsagent, on a street outside of the newsagents, in a home and in a cinema.
Characters
Characters in this advert will be the girl (who buys the chocolate bar), the robber (who steals the chocolate bar), a family which will consist of a father, a mother, daughter (aged 16) and son (aged 17) (in a home setting) and two friends (aged 21) (cinema).
Sound
Sound in this advert will be used to create a false sense of a film trailer misleading the audience, helping them remember this advert. The sound used in this will be traffic and fast paced sounds to create a typical action feeling film.
SFX
None.

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