Advertising Campaign - Cinebar: Names and Slogans

I have been thinking of names and slogans for my chocolate bar.

The names that I have are:

• Projectors
• Wrappers
• Earth Bars
• 3D Bars
• 3D Chocolate
• Cinebar

I have decided to use Cinebar as with the target audience being cinema goers that would be the most appropriate.

I have also thought up loads of slogans. I have decided to do some market research by explaining to 10 people at the cinema about my task to decide the best slogan for the product I will be making. I have also asked for any further suggestions. After this stage I asked a further 20 people for just preferences out of all of the original ideas and suggestions.

These are the slogans and results:

• Open for all events
• Reeling right to you
• Cinebars coming to a foyer near you
• In cinebars now
• The bar for the cinema
• Enjoy the best films with the best chocolate
• Lighter you are, when you have a cinebar
• Cooler you are when you have a cinebar
• Better than mars are Cinebars
• A bar for every genre

Slogans	Tally	Number
Open for all events		0
Reeling right to you	III	3
Cinebars coming to a foyer near you	II	2
In cinebars now	I	1
The bar for the cinema	II	2
Enjoy the best films with the best chocolate	I	1
Brighter you are, when you have a Cinebarrr	III	3
Cooler you are when you have a Cinebar	II	2
Better than mars are Cinebars		0
A bar for every genre	IIIIII	5

From these results I have found that “A bar for every genre” is the most popular slogan from my study.

Name: Cinebar
Slogan: A bar for every genre