- They tend to be 30 seconds long.
- Have to get a clear message across quick, one exception is the Cadbury's chocolate advert, who's method of adverts were to show nothing about chocolate but instead a gorilla drumming. This is one of the most popular adverts ever and will always be remembered as the Cadbury's adverts. This also breaks the 30 second typical advertisement time, lasting for a total of 1 Minute 30 Seconds.
- Most memorable adverts (the aim is to be memorable) are the ones that use humour successfully.
- Quite a few (Cadbury's) use older songs to catch a wider audience.
- Voiceovers can be used successfully.
- Use of celebrities will helps sell the product, making the audience think "Ryan Reynolds uses this product, if I use it I might be like him".
These are a few of my favourite adverts at the moment:
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